Think about which journalist or publication is going to be interested in this as a story.
This format works best with media releases because journalists are time poor and want to get to the heart of the subject quickly. Always write your release in the third person as you see in newspapers.
Quotes are an important part of a release as they give it substance and make it more interesting. You must identify the speaker of each quote by including their name and position. Comments and views must be attributed to the person who’s options they are. Also be prepared to get a call from a journalist to validate the quotes and sources.
Remember that sometimes the whole release can be picked up and published, so make sure that if it appeared on the front page of the paper or splashed across a news site that you would be comfortable with everything that is in it.
Also less is more! The shorter the release, the better chance you have of getting it read and then possibly published.
Think through what is important to the reader.
Start with the Date and put in a location eg Sydney, Australia because on our website and in the media we might have people for overseas looking at what is happening in our area.
The first paragraph is the most critical. This is where you either interest the reader to read on, or better still, pick up the phone and call.
What you need to cover is who is this about, what is happening, when is it happening, where will it happen, why was it important and how it will happen.
If it adds to the story then include some background information at the end, but only if it adds value. This is also where a short description of the club or activity can be added.
To mark the end of the release put –ends .
Include the contact details of the spokesperson including their name, email and phone number or mobile.
If you are in doubt call Aranka Nolan, 0419540104.